Overview

This was a 10-week project for which we were approached by an investor who wants to back you on a social enterprise startup in New Zealand. You have the opportunity to conceptualise the scope of the business and the product or service that this startup offers, using a human-centred design approach.

The Challenge

I had to design a solution that relates to an identified present-day, real-world problem and consider an appropriate target market carefully. In addition to creating the brand and associated physical/digital collateral, you are to plan and design a creative media strategy to launch the startup.

High-quality, well-crafted physical mockups of brand collateral were expected as part of my final submission.

Research & Insights

Around 30 % of New Zealand children are overweight or affected by obesity at some point in their lives. As of 2017, 18% of Māori children & 29% of Polynesian children are affected by health issues due to obesity.

The goal of this project aligns with the nation’s overall goal, and that is to decrease the % of obesity in children living in New Zealand.

Design Process

This design process involved experiments and further research into the particualr ares of which this project will touch on. Using techniques from other food trucks, New Zealand small market food brands such as coffee shops, roasteries and even breweries. The aim was to tackle the design process in a much more casual way, which would also make the branding less intimidating around a potentially touching subject.

Conclusion

By tracking this project and using the insights and greater research points to develop a solution that benefits the communities, which I find made this project more personal, as it aligns with my own emotional humanitarian ideology.